A DIFFERENT APPROACH
Mover. Shaker. Creator.
Portfolio of Work
As part of UCF's 24 week Digital Marketing Bootcamp, these mock-ups were created for various objectives: increasing revenue, customer acquisition, retargeting, email campaign, loyalty program revamp, etc... Here are some of the
LOYALTY PROGRAM REDESIGNED
Another Broken Egg Cafe
Looking at their existing program and what restaurant markets are yielding with an easily accessible program, a three-tiered approach was taken with manageable and attainable rewards. An app was designed with a impetus to increase dining in.
BRAND AWARENESS AND LEAD GEN
Everyone knows Kong sells indestructible dog toys, but did you know they have an entire cat line as well? Tasked with doing a mock up to support KONG in general, KongKats was born. A clever play with the "K" to drive business to their line that must be searched for specifically.
WEBSITE REDESIGN AND OPTIMIZATION
K9s for Warriors
Having the honor to redesign the logo, website, perform A/B testong, heat maps, and updating a shopping link hit close to home as a military spouse and dog rescuer. This was another mockup project that was streamlined.
"The things we know the best are the things we haven't been taught"